ApproveThis manages your VideoRequest Integration approvals.

When Video Production Meets Approval Sanity

Let's be real: video content moves the needle, but getting those polished videos out the door? That's where things get messy. Between endless email threads, stakeholders ghosting review requests, and version control nightmares, it's enough to make any marketing team want to stick to static memes.

ApproveThis and VideoRequest fix this by doing the one thing your team actually needs: automating the bureaucratic crap so you can focus on making videos that convert. Connect them through Zapier, and you've got a system where video drafts trigger approval workflows automatically – and approvals trigger actual action without babysitting.

Why This Combo Doesn't Suck

Most "integrations" are just digital duct tape. This one's different because it attacks the two biggest time-sinks in video production:

For Marketing Teams: No More Herding Cats

Imagine your designer finishes a product explainer video in VideoRequest. Instead of Slack-bombing Legal and the CMO for reviews, ApproveThis:

• Auto-sends approval requests with the video link
• Chases down MIA approvers with reminders
• Locks down final versions so no one edits an "approved" video

Bonus: Use Approval Thresholds to auto-approve low-risk social clips if they meet budget specs, but escalate high-cost productions straight to finance.

For Agencies: Client Approvals That Don't Kill Profit Margins

Your client's CMO needs to approve every video, but they're never on your Slack. ApproveThis lets them review via email (yes, even their AOL account) without needing a VideoRequest license. Track their feedback in real time, so when they inevitably ask for changes post-deadline, you have receipts.

Real-World Use Cases That Aren't Fluff

Use Case 1: Killing the "Approval Black Hole"

Scenario: Your e-commerce team pumps out 20 product demo videos/month. Each needs sign-off from product, legal, and the brand team. Without automation, this takes 11 days on average. With the integration:

1. Video uploaded to VideoRequest → Zapier triggers ApproveThis
2. ApproveThis routes video to approvers based on product category (Conditional Logic)
3. Legal gets 2 days to respond before auto-escalation (Approval Thresholds)

Who cares: Mid-market retailers scaling content production without hiring more project managers.

Use Case 2: External Client Reviews That Don't Make You Hate Life

Scenario: Your agency sends video storyboards to clients via email. They reply with conflicting changes across 3 threads. Fix:

1. Upload final draft to VideoRequest → Auto-send client-facing approval via ApproveThis
2. Client reviews in ApproveThis portal (no login needed)
3. Rejected? Comments sync to VideoRequest tasks automatically

Who cares: Agencies tired of 25% project time wasted on miscommunication.

Setup That Doesn't Require a PhD

If you can order DoorDash, you can set this up:

1. Zap 1: "When Video Added in VideoRequest" → "Create Approval Request in ApproveThis"
2. Map video title/description to ApproveThis fields
3. Add approvers (pro tip: use Approval Groups for team-based reviews)
4. Test with a draft video. Boom.

For two-way sync (approvals triggering VideoRequest actions), add a second Zap using "Request Approved/Denied" as the trigger. Total setup time: 18 minutes if you're slow.

Features You'll Actually Use (No Bloatware Here)

Email Approvals: For People Who Live in Gmail

Approver didn't log into ApproveThis? Doesn't matter. They can review directly from their inbox, and their decision still syncs with VideoRequest. No more "I didn't see the notification" excuses.

Vacation Delegation: Because Summer Fridays Exist

Your head of marketing OOO during a product launch? ApproveThis auto-reassigns their approvals to the CMO. No IT tickets required.

Calculated Fields: For Budget-Conscious Teams

Auto-calculate video production costs within approval requests. If the total exceeds $10K, route to finance automatically. No manual spreadsheets, no errors.

Who Benefits (Besides Your Sanity)

Marketing Teams: Hit Deadlines Without the Overtime

Reduce review cycles from weeks to days, especially for regulated industries (healthcare, finance) where legal sign-off is non-negotiable.

HR/Internal Comms: Stop Chasing Execs for Training Videos

Auto-send compliance video approvals to department heads. Track who's dragging their feet, and nudge them automatically.

Enterprise Sales: Close Deals Faster With Client-Centric Reviews

Send personalized demo videos to prospects via VideoRequest, then use ApproveThis to collect stakeholder sign-offs. See when they review it, and follow up accordingly.

Common Objections (And Why They're Wrong)

"We Use Asana/Comments for Approvals"

Great. Now track version control across 8 platforms, manually update stakeholders, and pray nothing falls through the cracks. Or, use one dashboard that enforces accountability.

"Our Process Is Too Complex"

ApproveThis handles multi-tier approvals, conditional routing, and compliance logging. Your "complex" process is just a few clicks.

Bottom Line: This Isn't Just Another Integration

Combining ApproveThis and VideoRequest via Zapier isn't about flashy tech – it's about eliminating the 37% of video project time wasted on chasing approvals. For teams producing 50+ videos/month, that's 160 hours saved. At $50/hour, you do the math.

Ready to stop being a professional nag? Register for ApproveThis or schedule a demo to see how it works with VideoRequest. P.S. Your approvers will thank you for ditching the 8th follow-up email.