ApproveThis manages your Eventmix Integration approvals.

Two Tools, One Goal

Event planners face a constant battle: delivering memorable experiences while managing endless approvals. Eventmix simplifies attendee management and virtual event hosting, while ApproveThis cuts through decision bottlenecks. Together through Zapier, they create a closed-loop system where registrations trigger approvals, approvals confirm attendees, and updates stay synchronized – without manual handoffs.

Where Eventmix Ends and ApproveThis Begins

Eventmix excels at managing event logistics, attendee profiles, and registration flows. But when organizations need to validate VIP access, control budget allocations, or ensure compliance before confirming attendees, that's where ApproveThis takes over. The integration handles these handoffs automatically, letting each platform focus on its core strength.

Real-World Workflows That Save Time

Use Case 1: Controlled Registration for High-Stakes Events

A cybersecurity conference uses Eventmix for general admission but requires CISO approval for sensitive roundtable sessions. Through Zapier:

• Attendee registers for restricted session → Triggers ApproveThis request
• CISO receives email approval link (no Eventmix login needed)
• Approval automatically updates attendee's Eventmix access

Impact: Reduced 37-hour manual vetting process to 8 hours average turnaround.

Use Case 2: Budget Guardrails for Team Registrations

Corporate training departments use approval thresholds in ApproveThis to auto-approve Eventmix registrations under $1,500, while routing higher amounts to finance. Combined with calculated fields, this stops overspending without micromanaging small tickets.

Use Case 3: Compliance-Driven Profile Updates

Healthcare event organizers automatically flag attendee profile changes related to medical credentials. ApproveThis routes these to compliance officers, who verify updates against certification databases before syncing back to Eventmix.

Technical Setup Made Simple

Using Zapier, connect Eventmix and ApproveThis in three steps:

1. In Zapier, choose Eventmix's "New Attendee" trigger
2. Map registration data to ApproveThis' "Create Request" action
3. Set conditional logic (e.g., "Require approval if ticket type = VIP")

Pro Tip: Use ApproveThis' calculated fields to auto-flag registrations exceeding budget or requiring special access tiers.

Who Benefits Most?

Event Operations Teams

Stop chasing approvers via Slack. Real-time tracking in ApproveThis shows exactly where each registration sits in the approval chain, while automated reminders prevent stalls.

Finance Departments

Approval thresholds automatically approve registrations under set amounts, while routing exceptions for review. Combined with Eventmix's billing data, this creates audit-ready paper trails.

External Partners

Agency planners can include client stakeholders as approvers without buying extra Eventmix seats. Approvers interact via email or ApproveThis' portal, maintaining brand control through white labeling.

The Hidden Advantage: Approval Context

Unlike native Eventmix comments, ApproveThis stores approval reasons, attached files, and decision timelines. When a disputed registration arises, teams can immediately surface:

• Who approved/denied the request
• Supporting documents used
• Exact time stamps for SLA tracking

Beyond Basic Automations

While Zapier handles the data flow, ApproveThis adds conditional logic that Eventmix alone can't match:

Escalation Paths

If a marketing director doesn't approve a VIP registration within 24 hours, ApproveThis auto-escalates to the CMO while notifying the Eventmix organizer via Slack.

Delegated Authority

When approvers take PTO, ApproveThis reassigns their Eventmix-related requests to deputies without needing to update each event's settings.

Multi-Language Approvals

Global teams receive approval requests in their local language, even if Eventmix's interface is English-only.

Common Pitfalls to Avoid

Don't: Use this integration for simple RSVPs – save it for registrations requiring oversight.
Do: Sync Eventmix custom fields like "Dietary Requirements" to ApproveThis – they often influence approval decisions.

Getting Started

For teams using Eventmix's enterprise plans, ApproveThis adds approval governance without complex development. Start with one event type (e.g., paid workshops), then expand as processes solidify.

Zapier handles the technical integration, but success requires aligning ApproveThis' rules with your Eventmix workflows. We recommend:

1. Document 3-5 registration scenarios needing approval
2. Identify approvers and backup delegates
3. Set measurable goals (e.g., "Reduce approval delays by 40%")

Final Thought: Approval as Strategy

Combining Eventmix and ApproveThis isn't about adding bureaucracy – it's about scaling events without losing oversight. Every automated approval reduces manual checks, letting teams focus on experience design rather than admin.

Next Step: Register for ApproveThis and book a workflow audit to identify your top 3 Eventmix processes needing automation.