ApproveThis manages your Gong Integration approvals.

When Deal Reviews Meet Decision-Making

Let's be real: sales teams live in Gong. Operations teams live in approval requests. And never the twain shall meet – until someone has to explain why a deal got stuck waiting for legal sign-off for 72 hours.

ApproveThis isn't just another task manager. It's how mid-sized companies stop playing approval whack-a-mole across departments. Gong isn't just call recordings. It's your team's playbook for what actually works in sales conversations. Together? They fix the "why isn't this done yet?!" problem at both ends.

Where This Gets Real (No Fluff)

Gong tells you what happened in the deal conversation. ApproveThis handles what needs to happen next. Connect them via Zapier, and you've just automated the gap between insight and action. Example: A sales rep drops a custom discount during a call. Gong flags it. ApproveThis routes it to the right person to approve (or veto) that discount before the rep even writes the follow-up email.

Key difference: Gong analyzes, ApproveThis acts. Most CRMs track stages – this combo tracks decisions.

Use Cases That Don't Suck

1. The "Stop Leaving Money on the Table" Play

Template: New Gong call → ApproveThis request → Legal/Finance review

A SaaS company's sales team offers a 20% discount to close a deal. Without automation: Finance finds out weeks later during audit. With this setup: The moment "discount" is mentioned in the Gong call transcript, ApproveThis pings the CFO. Approval happens before the contract draft even starts.

Bonus: ApproveThis' calculated fields auto-flag discounts over 15% for extra scrutiny. No more manual spreadsheets.

2. The "Why Is Everyone CC'd?!" Fix

Template: New ApproveThis request → Gong activity timeline update

Your procurement team starts a vendor approval. Normally, sales has no visibility until it's done. Now, Gong's timeline shows the request was initiated – account execs can prep clients for delays without being that annoying CC'd person.

3. The "Clean Handoff" Move

Template: Approval completed → Gong content shared

Post-approval, ApproveThis auto-shares the signed SOW in Gong. Next sales call, the rep has the exact doc timestamped in the activity feed. No more "I thought legal handled that?"

Setup That Takes Less Time Than a Status Meeting

1. Zapier account: If you're mid-sized and don't have one, fix that here.
2. Connect Gong: Use their Zapier docs – takes 3 minutes.
3. Pick your trigger: New call? Approval completed? Your call.
4. Map the fields: Gong's call ID → ApproveThis' reference number. Keep it traceable.
5. Test with a real deal: Use an actual recent discount request. If it breaks, you'll know.

Pro tip: Start with one workflow. Expand once the team stops emailing you "is this live yet?"

Who Actually Benefits (Besides Your Sanity)

Sales Leaders

Reduce discount overages by 23% (actual client result) by tying approvals to actual call data. No more "But the customer said..." debates.

Ops Teams

Auto-route requests based on deal size in Gong. Under $10k? Auto-approve. Over? Escalate without manual sorting.

Customer Success

See approval statuses in Gong's timeline. No more awkward "We're just waiting on legal" updates to clients.

The Fine Print That Actually Matters

Licensing: Approvers don't need a Gong seat. Huge when dealing with external partners. (They still need ApproveThis access, but that's way cheaper than a full Gong license.)

Security: ApproveThis permissions determine who sees what. Gong's existing role controls stay intact. No crossover mess.

Scale: Built for 50–5,000 employee companies. If you're at 5K and growing, this scales better than that homegrown Access DB.

Why This Isn't Just Another Integration

Most approval tools treat every request the same. ApproveThis + Gong adds context:

• Auto-prioritize requests tied to high-value deals in Gong
• Include call snippets in approval notes (no more guessing intent)

Example: A $500K deal's approval jumps the queue because Gong flags it as "at risk" based on sentiment analysis.

Real Talk: When This Isn't Magic

This won't fix broken approval chains. If your process is "email the CFO and pray," automate that first. Also, Gong's AI is smart, but it can't read minds. If your reps don't use Gong properly, garbage in = garbage out.

Bottom Line

ApproveThis + Gong via Zapier is for companies tired of:

• Deals stuck in approval limbo
• Finance vs. Sales blame games
• Manually syncing data between siloed tools

It takes 2 hours to set up. Saves 5+ hours/week per deal desk employee. Math even your CFO will love.

Get started or see a live demo. No need to schedule 17 approval steps first.