
ApproveThis manages your Kaspr Integration approvals.
April 17, 2025
Integration Category: App Builder
When Lead Gen Meets Approval Zen
Let’s get real: your sales team lives in Kaspr scraping LinkedIn for golden leads, while your ops team’s drowning in Slack threads trying to get sign-offs. This isn’t just annoying – it’s revenue leaking through spreadsheet cracks.
ApproveThis and Kaspr via Zapier fixes this by turning lead approvals from a bureaucratic nightmare into a 2-click process. We’re talking about syncing your Kaspr leads with approval workflows that actually work how humans operate – with context, urgency, and zero license fees for external approvers.
Why This Combo Works (Besides Saving Your Sanity)
Kaspr’s great at finding leads. ApproveThis is great at getting decisions. Together through Zapier? They’re the guardrails your scaling team needs:
- No more “Who approved this?” – Every Kaspr lead gets tracked with full audit trails
- Approvals happen where your team lives – Email, Slack, carrier pigeon (okay, maybe not that last one)
Real example: A 200-person SaaS company slashed their lead-to-CRM time from 3 days to 4 hours by auto-routing Kaspr exports through ApproveThis. Their sales ops lead literally cried happy tears (we have witnesses).
Two Killer Use Cases That Actually Matter
1. From LinkedIn Lurking to Approved Lead in 15 Minutes
The flow: New Kaspr lead → Auto-create ApproveThis request → Sales director approves → Lead drops into Salesforce.
Who cares: Mid-market tech companies where legal needs to vet partnerships before outreach. Instead of CC’ing 5 VPs in email chains, ApproveThis routes based on deal size:
- Under $10k? Auto-approved
- $10-50k? Needs regional manager
- Over $50k? Escalates to CRO + legal
Bonus: Approvers don’t need Kaspr logins – huge when working with external agencies.
2. Rejected Leads That Actually Get Followed Up On
The reverse: Denied request in ApproveThis → Auto-triggers Kaspr task for SDRs to re-engage in 90 days.
Why it slaps: Marketing teams at e-commerce brands use this to keep “maybe later” leads from rotting in spreadsheets. Approval comments auto-sync to Kaspr notes – no more guessing why a lead was rejected.
Setting This Up Without Losing Your Mind
Zapier’s the glue here, but we’ll keep it simple:
- Connect Kaspr to Zapier (takes 2 minutes – Kaspr’s docs are decent)
- Pick your trigger: “New Lead Exported” for approvals, or “Request Approved” to push back
- Map critical fields – company size, lead score, whatever your team actually debates
- Test with a real lead (pro tip: use your CEO’s LinkedIn to avoid embarrassing rejects)
Most teams get this live in under an hour. The hard part? Getting sales to stop side-channeling approvals in DMs.
Which Teams Stop Hating Mondays
Sales Ops:
Finally enforce deal desk policies without playing hall monitor. Approval thresholds mean reps know exactly when they need VP sign-off vs. auto-approval.
Marketing:
Stop losing ABM leads to “I thought you approved this!” black holes. Calculated fields in ApproveThis automatically score leads based on Kaspr data (website visits + employee count = auto-approve).
Finance:
Custom approval chains for partnership deals. If Kaspr pulls a lead from a vendor in your procurement blacklist? Auto-deny and alert legal.
But Wait – There’s Actual Features Too
Beyond the Zapier magic, ApproveThis brings:
Vacation Coverage That Doesn’t Suck: Approver OOO? Delegates get auto-assigned without breaking the chain. No more “Sorry, I was hiking” excuses.
Approval Groups That Make Sense: Require 3/5 CS team approvals for support partnership leads, but only the CTO for technical alliances.
Real-Time Tracking That’s Not a Lie: See exactly where your high-value Kaspr leads are stuck – is legal sitting on requests, or is sales slow-playing their quota?
Common “Yeah, But…” Moments
“We use conditional approvals in Salesforce already.”
Cool – but when’s the last time your RevOps team updated those without a 3-day Jira ticket? ApproveThis lets sales managers tweak workflows themselves (within guardrails).
“Our leads don’t need that much process.”
Then set everything under $5k to auto-approve. The point is having rules for exceptions, not making every lead a committee decision.
Bottom Line: This Isn’t Just Another Integration
Approval software usually means more clicks. Kaspr integrations usually mean more tabs open. Together through Zapier? They actually remove steps.
For teams between 50-5k employees, this is about scaling human decisions without hiring more humans. 20 minutes to set up, lifetime of not chasing down approvers.
Get Started Free or book a 10-min demo where we’ll show how other Kaspr users cut approval delays by 68%.
Integrate with Kaspr Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Kaspr
Suggested workflows (and their Zapier components) for Kaspr
Create approval requests for new Kaspr leads in ApproveThis
Easily manage and streamline your lead processing workflow by creating approval requests in ApproveThis when new leads are exported from Kaspr. This integration ensures that every potential sales lead undergoes necessary vetting and consensus by team members before being added to your CRM, enhancing decision-making efficiency. *Note: Ensure that your Kaspr leads are enriched with all necessary fields required for approval.*
Zapier Components

Trigger
Add Lead
Triggers when a lead is exported to Zapier.
Action
Create Request
Creates a new request, probably with input from previous steps.
Export approved new requests as leads in Kaspr
Streamline lead generation by automatically exporting approved requests as new leads in Kaspr for further business processing. With this integration, your team can focus on converting prospective clients knowing that all leads have undergone the required approval process. This ensures quality control and strategic decision-making in your lead management system. *Note: Review the lead export settings in Kaspr to match approval criteria.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add Lead
Triggers when a lead is exported to Zapier.
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