
ApproveThis manages your TheTexting Integration approvals.
April 17, 2025
Integration Category: Phone
The Approval Bottleneck Nobody Talks About
Let's get real - approval processes are where productivity goes to die. You've got purchase orders stuck in accounting limbo, campaign copy waiting on legal sign-off, and urgent client requests buried under 47 "Reply All" emails. This is where ApproveThis changes the game, especially when you pair it with TheTexting's SMS firepower through Zapier.
Imagine your warehouse manager gets a critical inventory restock SMS. Instead of forwarding it to three different managers and praying someone responds, ApproveThis automatically creates an approval chain. The best part? Your suppliers don't need another software login - they just reply "APPROVE" via text.
How This Combo Actually Works (No Tech Jargon)
ApproveThis handles the decision-making infrastructure: multi-step approvals, conditional logic, automatic routing. TheTexting becomes your notification system and data collector. Zapier's the quiet middleman making them talk.
Here's the kicker for mid-sized companies: ApproveThis approvers don't need licenses for TheTexting. When you're dealing with external vendors or field teams who only need to approve/reject via SMS? That's budget saved and friction removed.
Real-World Use Cases That Don't Suck
1. Field Operations That Can't Afford to Wait
Construction firms using TheTexting for site updates: When a project manager texts "URGENT: Steel delivery delayed", ApproveThis auto-creates a request. The VP gets an SMS with options: Approve alternative supplier (+$5K) or Delay pour schedule? Decision happens in 15 minutes, not 15 hours.
2. Marketing Teams Avoiding Creative Gridlock
Digital agencies receive client SMS feedback on campaign drafts. Instead of CC'ing 8 people, TheTexting triggers an ApproveThis workflow. Legal checks compliance, client lead approves budget changes, and the designer gets SMS confirmation to proceed - all before lunch.
3. Healthcare Compliance Made Less Painful
Clinics using TheTexting for patient updates can now handle prescription approvals securely. Doctors receive SMS prompts with patient history snapshots. Tap "Approve" and it's logged in ApproveThis with full audit trails. No more chasing down physicians between surgeries.
Setting This Up Without Losing Your Mind
1. Create your ApproveThis workflow template
2. In Zapier, set TheTexting's "New Incoming SMS" as trigger
3. Add filters (only process texts containing #APPROVAL, etc.)
4. Map SMS data to ApproveThis fields
5. Test with your phone - yes, actually send a text
Pro tip: Use ApproveThis' calculated fields to auto-flag urgent requests based on SMS keywords. "RUSH" in the message? Skips junior approvers automatically.
Why Different Teams Will Actually Use This
Finance Teams
Get SMS alerts when purchase requests exceed $10K. Approve via text reply while stuck in airport security lines. Vacation delegation means the CFO isn't single point of failure during holidays.
HR Departments
New hire equipment requests come in via text. ApproveThis routes based on department budgets. Denials auto-send SMS explanation through TheTexting. No more awkward "Where's my laptop?" follow-ups.
Operations Managers
Field techs text maintenance requests. Approval thresholds auto-approve anything under $500. Major issues get escalated via SMS to facilities directors with repair timelines.
What You're Not Getting Elsewhere
Competitors talk about "mobile-friendly approvals" - we're talking actual SMS integration. While others make approvers download apps, your team and external partners just use their damn phones like normal people.
ApproveThis' real power kicks in when combined with TheTexting's delivery tracking. Know exactly when approvers opened the SMS, set automatic reminders for non-responders, and maintain compliance without the nagging.
The Cold Hard Benefits
- Cut approval times from days to hours (sometimes minutes)
- Reduce SaaS costs by eliminating redundant approval apps
- Audit trails that actually make sense during compliance checks
- Field teams stay productive without constant app switching
For companies between 50-5,000 employees, this isn't about being fancy. It's about removing the roadblocks that come with growth. When your purchasing manager can approve a time-sensitive order via SMS while coaching their kid's soccer game? That's actual workflow progress.
Making It Stick in Your Org
Start with one high-friction process - expense reports usually suck enough that people will tolerate change. Use TheTexting's analytics to see which approvers drag their feet. Enable ApproveThis' automatic escalation after 24 hours of radio silence.
Phase two: Apply conditional logic. Marketing approvals under $5K auto-approve if legal signs off. IT hardware requests require facilities approval only if containing "construction" keywords. You get the idea.
Bottom Line
ApproveThis + TheTexting via Zapier isn't another "productivity hack." It's an acknowledgment that modern businesses run on timely decisions, not perfect processes. When you can turn a text message into an auditable approval chain without making people learn new software? That's how you scale operations without the chaos.
Ready to stop herding cats? Get started with ApproveThis or schedule a 15-minute demo that might actually convince your skeptical procurement team.
Integrate with TheTexting Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for TheTexting
Suggested workflows (and their Zapier components) for TheTexting
Create approval requests for new incoming SMS messages
When an SMS message is received in TheTexting, this integration creates an approval request in ApproveThis to facilitate timely review of important messages. *Note: Configure filters to ensure only relevant messages trigger approval requests.*
Zapier Components

Trigger
New Incoming SMS
Triggers when an incoming SMS is received on your ExpertTexting Account or any of your dedicated number.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send SMS notifications for new approval requests
When a new request is initiated in ApproveThis, this integration sends SMS notifications via TheTexting to keep team members updated instantly. *Note: Verify recipient details in TheTexting to ensure accurate SMS delivery.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send SMS
Creates a new SMS request to TheTexting.
Send SMS notifications for approved or denied requests
When an approval request is finalized in ApproveThis, this automation sends SMS notifications through TheTexting to instantly inform stakeholders of the decision. *Note: Customize SMS content to include relevant approval details.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send SMS
Creates a new SMS request to TheTexting.
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