
ApproveThis manages your AbcSubmit Integration approvals.
April 17, 2025
Integration Category: Forms
When Forms Meet Approvals: The No-BS Synergy
Let's get real - most companies treat approvals like a game of telephone. Someone fills out a form, it gets lost in someone's inbox, three people ask for changes via reply-all, and by the time anything gets done, the original request is obsolete. That's why pairing AbcSubmit's form-building muscle with ApproveThis' approval automation isn't just nice-to-have; it's an intervention for broken processes.
Here's the straight talk: forms collect data, approvals make decisions. When these two systems actually talk to each other, you get workflows that move at business speed instead of bureaucracy speed. We're talking purchase requests that auto-route to the right budget owner, contract reviews that don't drown in legal's backlog, and client change orders that get signed off before your competition even sends a meeting invite.
Why This Combo Doesn't Just "Work" - It Fixes Sh*t
AbcSubmit builds the forms. ApproveThis handles the decision-making. Together through Zapier, they eliminate the three biggest approval killers:
- The Black Hole: Submissions don't vanish into individual inboxes - every request lives in a tracked workflow
- Approval Amnesia: Automatic reminders and delegation prevent "Sorry, I was OOO" bottlenecks
For companies scaling past 50 employees, this isn't about fancy features - it's about preventing your growth from creating new bureaucratic tumors. When your marketing team's campaign request form automatically kicks off a compliance review, legal doesn't become the bottleneck. When facilities requests auto-route based on location and budget, you don't need a full-time coordinator to play traffic cop.
Real Workflows for Teams Who Hate Wasting Time
HR: Onboarding That Doesn't Require a Paperwork PhD
New hire forms in AbcSubmit trigger equipment approval workflows in ApproveThis. IT gets a yes/no on laptop specs, facilities approves desk assignments, and payroll gets docs signed - all before Day 1. Bonus: approvers only see what's relevant to them, no license required for external partners like background check vendors.
Procurement: From "Who Approved This?!" to Audit-Ready
Department leads submit AbcSubmit forms for purchases over $5K. ApproveThis automatically routes to department heads + finance based on your thresholds. If someone tries to split orders to stay under limits, calculated fields flag it. All approvals sync back to your ERP without manual entry.
Client Services: Change Orders That Don't Kill Margins
Client requests via AbcSubmit forms kick off approval chains in ApproveThis. Internal teams review scope creep, external clients get email-based approvals. Profitability thresholds auto-reject low-margin requests before they waste anyone's time.
Setup That Doesn't Require an IT Ticket
1. Build your AbcSubmit form like normal
2. In Zapier, choose "New AbcSubmit Entry" as trigger
3. Select "Create ApproveThis Request" as action
4. Map form fields to approval criteria (amounts, departments, etc.)
5. Set escalation rules in ApproveThis for stuck requests
Pro tip: Use ApproveThis' calculated fields to auto-flag submissions that need extra scrutiny. A $9,999 request? That's a $1 under your $10K threshold. The system catches what humans might "accidentally" miss.
Teams That Win When Forms & Approvals Actually Talk
Operations: Kill the Spreadsheet Jockeys
No more interns manually routing facility tickets. Maintenance requests auto-sort by location/urgency, approvals happen via mobile, and vendors get auto-alerts when work is approved. Your ops leads spend time on fire drills, not paperwork drills.
Finance: Budgets That Aren't Suggestions
AbcSubmit captures all spend requests, ApproveThis enforces approval chains. Over-budget? Auto-denied. Suspicious vendor? Flag it pre-approval. Month-end closes stop being a forensic accounting exercise.
IT: Security Reviews That Don't Require a Seance
New software requests via form trigger security/compliance checks. ApproveThis routes to infosec, legal, and department heads in parallel. All decisions document automatically for audit trails - no more chasing down Slack approvals.
The Nuts & Bolts You Actually Care About
ApproveThis isn't just a rubber stamp machine. When connected to AbcSubmit, you get:
- Approval Throttling: Auto-reject obvious policy violations before they waste time
- Contextual Routing: Send form data + historical context to approvers (no license needed for them)
Example: A marketing agency uses calculated fields to flag client requests exceeding scope. The approval form shows project history, profitability data, and client health score - approvers decide based on facts, not feelings.
Bottom Line: Approval Isn't a Feature, It's a Process
Most companies treat approvals as checkboxes. Smart companies treat them as control points for quality, compliance, and efficiency. By connecting AbcSubmit's data capture to ApproveThis' decision automation, you're not just speeding up forms - you're building guardrails that scale.
Next steps:
- Register for ApproveThis (free 14-day trial)
- Build one AbcSubmit form that's currently a bottleneck
- Connect them via Zapier in under 20 minutes
Still think email approvals are "working fine"? Let's chat after you've manually chased down your third $50K purchase request this week.
Integrate with AbcSubmit Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for AbcSubmit
Suggested workflows (and their Zapier components) for AbcSubmit
Create approval requests for new AbcSubmit entries
When a new submission is received in AbcSubmit, an approval request is created in ApproveThis to streamline decision-making. This integration automates the approval process for entries, ensuring timely review. *Note: Configure fields as necessary for your approval workflow.*
Zapier Components

Trigger
New Submission
Triggers when a new submission has been added to a specific form.
Action
Create Request
Creates a new request, probably with input from previous steps.
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